18. Test your knowledge
Activity 3 Who is your target market? My target market assuming I offered a product or service would be for all audiences since they would be donuts stuffed with different jams or ice cream. How does your product or service satisfy the needs of your potential customers? It is not as such a necessity, but it satisfies a craving. Which company has the biggest market share in your industry? I believe that the company that has the largest stake is the international doughnut chains. It would be a great competition however I think it could enter the market offering quality, but at a lower price, attracting more potential customers. How long do you usually run an advertising campaign for? I believe that, at the beginning of the project to publicize it, it would be a permanent campaign, but the new products or the stars would be announced to place the brand and the product. Is there tough competition in your industry? How do y...