18. Test your knowledge

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 Activity 3

 

Who is your target market?

My target market assuming I offered a product or service would be for all audiences since they would be donuts stuffed with different jams or ice cream.

 

How does your product or service satisfy the needs of your potential customers?

It is not as such a necessity, but it satisfies a craving.

 

Which company has the biggest market share in your industry?

I believe that the company that has the largest stake is the international doughnut chains.

It would be a great competition however I think it could enter the market offering quality, but at a lower price, attracting more potential customers.

 

How long do you usually run an advertising campaign for?

I believe that, at the beginning of the project to publicize it, it would be a permanent campaign, but the new products or the stars would be announced to place the brand and the product.

 

Is there tough competition in your industry? How do you stand out?

If there is stiff competition, I would excel at innovating the product and achieving a better price.

 

What methods do you use to raise brand awareness?

I would go for social media, as it's basically where a large percentage of potential customers are located. Maybe I would pay for ads, I would create my page to give it publicity.

Comentarios

  1. Abril's Blog30 de diciembre de 2021 a las 7:55 p.m.

    I think it is a good strategy to campaign for new products so that customers will notice the new launches more.

    ResponderBorrar
  2. Cinthia Segura Pérez30 de diciembre de 2021 a las 8:36 p.m.

    It is interesting to read your ideas about a donut business, it would be delicious to try the combination of a donut with ice cream and I also found it interesting that you mention that initially, the campaign would be permanent to make you known, and I think that is a very important aspect for businesses that are just starting, being able to see our product first-hand.

    ResponderBorrar
  3. David Exiga30 de diciembre de 2021 a las 8:57 p.m.

    I really like you strategy for raising your brand awareness, social media has become an integral part of marketing.

    ResponderBorrar
  4. Daniela Rodríguez30 de diciembre de 2021 a las 9:10 p.m.

    I like your idea, it is imple, bus has great potential. Although there is a lot of competititon, I think that not all of the are good. Adding ice creama is a good idea, you add value to it

    ResponderBorrar

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